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Brand Identity
Brand Positioning
Brand strategy
Bringing Creativity to Every Classroom: A Brand for Impact
For Regional and Remote (R&R), we crafted a brand identity and positioning that champions the power of creativity to transform education across Queensland’s regional and remote communities. Designed to connect deeply with children from early learning through to secondary school—as well as teachers and parents—R&R needed to speak with warmth, energy, and purpose. We built a bold yet nurturing brand voice, a cohesive tone, and a visual language that celebrates inclusivity, empowerment, and connection. Through this work, R&R now stands as a trusted partner in delivering dynamic, cross-arts programs to schools, helping young people discover their creative potential while enriching classrooms and communities with the transformative force of the arts.
